The codebook when it comes to bigger research had been based considerably regarding the factors produced by Kunkel

The codebook when it comes to bigger research had been based considerably regarding the factors produced by Kunkel

Not absolutely all product which was taped had been coded. As our focus ended up being on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and occasions, and paid programming, in addition to all kinds of commercials as well as other promotions ( e.g., teasers for system shows). Although music videos had been taped, they certainly were coded and analyzed individually because of their unique traits and therefore are maybe perhaps perhaps not reported right right right here. The analyses offered in this paper, nevertheless, do are the nonmusic video clip programming from cable music activity stations including talk programs, variety/comedy shows, and truth programs. In addition, suggests that were incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the last test for the 2002 2003 period included 1,439 unique program episodes. The test when it comes to 2nd content analysis ended up being significantly bigger than the very first 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence into the sampling plan, extra taping had been needed when, for instance, brand brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or as soon as the time and time slot for a set ended up being changed.


The codebook when it comes to bigger research had been based significantly regarding the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on exact same intercourse intimate behavior and sexual talk pertaining to nonheterosexuals. Contrary to Kunkel and peers, whom used the scene because the unit that is primary of, our content analyses involved coding for sexual content in 2 moment periods of program time. Because scenes differ quite a bit in total and, therefore, try not to offer a consistent product of measure to make evaluations across programs, we utilized a typical coding device according to time. Coding news development in designated time intervals has been utilized often by other scientists conducting content analyses across different program genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being thought as any depiction of sex, sexually suggestive behavior, or any speak about sexuality or activity that is sexual. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications pertaining to relationship and relationships, that have been perhaps not coded. As an example, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” will be coded.

Exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing one or more types of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse implied, sexual activity depicted, as well as other sexual behavior 2 has also been examined when it comes to existence of same intercourse intimate behavior. With this product, programmers utilized a yes/no response format to indicate whether some of the sexual behavior depicted within the period happened between two different people associated with sex that is same.

Speak about nonheterosexual sexual dilemmas

Each 2 interval that is minute was indeed coded as containing one or more example of talk through the intimate talk groups utilized in the key coding task ( ag e.g., reviews about own/others’ intimate actions or interests, speak about sexual activity which have currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk associated with nonheterosexuals. With this product, programmers once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual persons. Most frequently, such commentary regarding gays and lesbians, although sometimes these people were connected with bisexuals.

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